Case Studies
Branding - The Lightbox
This art gallery and museum was embarking on a £5.5m new building project which would give the Woking town centre a new cultural arts center and museum. Woking Galleries recognized that their name limited their appeal to visitors and didn’t necessarily represent the personality they wished to portray. A Different View was asked to facilitate a brand identity process with key stakeholders and senior management and to assist them to develop an action plan to deliver their new brand experience.
Visitor Experience Analysis - The National Aquarium, Baltimore
At the time NAIB began talking to A Different View they were embarking on a master planning initiative that included evaluating future exhibits, visitor experience and programming all in relation to the overall mission. They were looking for ways to strengthen the emotional connection with visitors specifically to inspire responsible environmental actions. The Aquarium had also some specific challenges regarding the physical side of the attraction and its flow. While they had already identified this issue they were keen to explore scientifically its effect on the visitor experience as a whole and how this could be improved.
Economic Feasibility - Arkansas Arts Center, USA
Arkansas Art Center is a non-profit art museum located in the State capital of Arkansas. As part of their strategic plan, the client needed to evaluate the market and financial feasibility of a planned major expansion and redevelopment of their museum school which is one of the nation’s top six.
Strategic Planning & Branding - Indiana State Museum & Historic Sites
Located in White River State Park in the heart of Indianapolis, the Indiana State Museum is filled with three floors of core galleries telling the story of Indiana. As well as fascinating changing exhibits, the museum explores art, science and culture. Whether you are a visitor to the state or a life-long Hoosier, this world-class institution will allow you to explore Indiana’s past, present and future through artistic, cultural and scientific exhibits. Starting with the birth of earth and tracing Hoosier history into the 21st century, the museum offers an eclectic and ever-changing adventure.
In addition, the 12 Historic Sites scattered around the state provide an enhanced experience to learn more about Indiana history and provide additional special programs, tours and educational experiences.
A Different View was asked to facilitate a strategic planning process for not only the museum but also the historic sites. In addition, we were asked to help develop their brand identity, involving both key stakeholders and senior management. The goal was to assist the client in creating a new strategic plan and brand identity in preparation for their 2016 bi-centennial.
The strategic planning and branding process was also used to assist in building consensus and teamwork.
Business Planning - Dragon Hall
This 15th century trading hall in the U.K. managed by the Norfolk & Norwich Heritage Trust engaged A Different View to help them write a more robust business plan and marketing strategy in accordance with Heritage Lottery Fund guidelines and in preparation for a Stage II Heritage Lottery Fund application for £1.8m. Subsequent to our work, the grant application was approved.
Funding Applications - Norwich Cathedral
This amazing Cathedral located in Norwich, England is the icon of East Anglia Christianity for over 900 years. As part f a £12m re-development project, the Cathedral wished to make an application for £2m from the Heritage Lottery Fund (HLF). A Different View was engaged specifically for the "Hostry Project" (visitor center and museum).