Case Studies
Business Planning - Dragon Hall
Challenge
This 15th century trading hall in the U.K. managed by the Norfolk & Norwich Heritage Trust engaged A Different View to help them write a more robust business plan and marketing strategy in accordance with Heritage Lottery Fund guidelines and in preparation for a Stage II Heritage Lottery Fund application for £1.8m. Subsequent to our work, the grant application was approved.The Work
Our work consisted of a variety of our services which included:
- Facilitating visioning sessions to anchor the project
- Business planning, including aligning business objectives with financial estimates
- Working with designers and visitors to "chase" out the story
- Facilitating community and volunteer consultations
- Developing a marketing strategy which included market research, segmentation, and competitive analysis
- Reviewing the organizational model, determining the best human resource allocation and assisting with job descriptions and training
- Aligning and balancing the education and conservation plans with the "visitor experience"
"They have the ability to analyse how our organisation works and to diagnose what will be needed to change as the organisation develops.
They demonstrated good coordination of a diverse group giving loads of help and encouragement to the team."
Ann Rostron, project team leader,
Norfolk and Norwich Heritage Trust, Dragon Hall.