Case Studies

Branding - The Lightbox

Challenge

This art gallery and museum was embarking on a £5.5m new building project which would give the Woking town centre a new cultural arts center and museum. Woking Galleries recognized that their name limited their appeal to visitors and didn’t necessarily represent the personality they wished to portray. A Different View was asked to facilitate a brand identity process with key stakeholders and senior management and to assist them to develop an action plan to deliver their new brand experience.

The Work

Our work consisted of:

• Facilitated sessions to define the brand essence, creating the brand statement and repositioning Woking Galleries in light of their new brand personality
• Creating an action plan that delivers the brand experience across all areas of the organisation
• Reviewing market research amongst various audiences and integrating that into the process

The result was a name change to Lightbox that was launched November 2005 and a new strategy for implementing the brand experience.

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