Case Studies

Strategic Planning & Branding - Indiana State Museum & Historic Sites

Challenge

Located in White River State Park in the heart of Indianapolis, the Indiana State Museum is filled with three floors of core galleries telling the story of Indiana. As well as fascinating changing exhibits, the museum explores art, science and culture. Whether you are a visitor to the state or a life-long Hoosier, this world-class institution will allow you to explore Indiana’s past, present and future through artistic, cultural and scientific exhibits. Starting with the birth of earth and tracing Hoosier history into the 21st century, the museum offers an eclectic and ever-changing adventure. In addition, the 12 Historic Sites scattered around the state provide an enhanced experience to learn more about Indiana history and provide additional special programs, tours and educational experiences. A Different View was asked to facilitate a strategic planning process for not only the museum but also the historic sites. In addition, we were asked to help develop their brand identity, involving both key stakeholders and senior management. The goal was to assist the client in creating a new strategic plan and brand identity in preparation for their 2016 bi-centennial. The strategic planning and branding process was also used to assist in building consensus and teamwork.

The Work

Our work consisted of:

• Facilitated sessions covering all aspects of strategic planning.
• Helping the museum define the brand essence, creating the brand statement and creating a framework for delivering on the “brand touchpoints”.
• An all-employee staff meeting that allowed feedback upon “first draft”, along with periodic participation throughout the planning process.
• Setting up a “brand ambassador program” to help deliver their defined brand.

The result was not only a strategy for moving the museum forward but also a framework to implement a new brand.

Client Quote:
“Without A Different View’s great skills in facilitating such a group and keeping us focused, we would not have the comprehensive strategic plan that we have today. It is easy to understand, follows a great sequence leading to what I believe to be a solid foundation for the future of our institution.” Jan Chronic, VP Marketing, Communications, Retail Operations, Group Sales and Events Indiana State Museum and Historic Sites << Back to Case Studies