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A DIFFERENT VIEW LAUNCHES WORLDWIDE MARKET RESEARCH COMPANY
Visitor experience and industry consultants A Different View have launched their full service market research arm, - Vivid View. The joint venture with Vivid Interface broadens their services significantly.A Different View was founded 8 years ago, by ex Ripley’s Entertainment VP Sylvia Matiko and UK based Rosalind Johnson. Their business has grown and diversified over the years and now holds an interesting international portfolio in that it is spread across the full range of visitor attraction sectors. Clients are from the traditional entertainment attractions, zoos and aquariums right across to museums and the arts. Recent US clients include The American Museum of Natural History, New York and Shedd Aquarium in Chicago. In the UK A Different View are working with Royal Armouries and the Arts Council in the East region.
Knowledge and insight into customer experience and trends is at the heart of their consulting so market research was a natural extension to their service offer.
Sylvia Matiko said:
“We’ve had the idea of a dedicated market research arm for a while now because our clients are asking for it. But we were waiting for the right opportunity to make it happen”.
That opportunity came first with a strategic partnership and then a joint venture with UK based Vivid-Interface. The two companies have been working on projects together over the last year and saw too much opportunity not to take the relationship further.
Vivid-Interface has a significant global portfolio including Dubailand. They’ve conducted projects in 20 languages and can translate into 200 languages. In the UK Vivid is considered the country’s leading supplier of market research services to the events business and work with the NEC, Earls Court and Excel.
Vivid View will specialize in providing research and insight into customers and their experiences. Research results will come from observation, tracking studies, e-surveys, focus groups, and depth interviews. This includes Vivid-View 2.0 web based qualitative research programs.
Principal Rosalind Johnson said;
“We felt there was a place for a market research company that specialized in researching customers and their experiences. Plus having a formal research arm allows us to work on our consumer trends database and build our global data on consumer behavior and experience preferences.”
Geoffrey Dixon, Managing Director of Vivid Interface said; “Our job is to provide insight to our customers no matter how small or how big. Our experience working with A Different View has shown that we can add value to their clients. Working more closely with the ADV team there will be an extra synergy and that means extra value.”
Further information on Vivid View can be found at their website – www.vividviewonline.com
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