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The National Aquarium in Baltimore is the first in North America to use ExperienceDNA™
A Different View, worldwide visitor attraction strategists, has signed a contract with The National Aquarium in Baltimore to deliver a comprehensive visitor experience assessment using a highly sophisticated visitor experience modeling tool called ExperienceDNA™.Developed in Oxford, England by Vision XS and by mathematicians, industry specialists and psychologists Experience DNA™ has been used by over 70 attractions worldwide. It is however new to North America and The National Aquarium in Baltimore will be its first client.
The aquarium is internationally renowned, attracting more than 1.6m visitors annually. A Different View will scientifically analyze the visitor experience using Experience DNA™. It is built on the premise that all human experience can be broken down into thousands of different elements and that measuring those elements yields quantifiable data about the quality of the visitor experience. By concentrating much of the analysis on the psychological elements that make up an experience, A Different View will help the aquarium identify where the experience could be enhanced.
"We are delighted to be the first in America to use ExperienceDNA™ and to partner with A Different View" said Paula Schaedlich, the aquarium's deputy director. "To be the best aquarium in the world, we owe our visitors the finest possible experience from their first point of contact. By constant evaluation of visitor satisfaction, we strive to exceed expectations for facts, fun, friendliness, and service."
The National Aquarium in Baltimore, a non-profit organization, is Baltimore's leading attraction, hosting more than 1.6 million visitors per year. The Aquarium's mission is to connect people with aquatic life in order to create a better world for both. It is dedicated to education and conservation through more than a dozen programs that serve the environment and the community.
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