Services

• Planning & Strategy
• Research & Evaluation
• Visitor Experience
• Training

Planning & Strategy

You have an idea. Whether it’s developing a large capital project or adding a new temporary exhibition, you want to make sure you “cross the t’s and dot the i’s”. After all, your resources are finite and you want the project to succeed.

We offer the full range of services that are needed for successful planning and strategic development including:

• Strategic Planning
• Marketing Strategy
• Brand Strategy
• Visioning
• Business Planning
• Feasibility studies
• Visitor Experience Planning
• Project Management
• Concept Development (Design Charrettes)
• Capital Campaigns and fundraising strategy
• Governance and Board Development
• Operational Planning
• Organizational Development
• Training
• Audience Development Plans

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Research & Evaluation

A better understanding. That’s what you want from your research. Whether it’s researching your market, evaluating exhibitions or trying to identify areas to increase your earned income.

Over the years we have searched out cutting edge ways to analyse visitor experience and ways to use research to reveal real insight. Feel free to talk to us about your specific challenges and let us develop a methodology to suit you.

Our methodologies include:

• Qualitative research such as depth interviews, focus groups and observational work.
• Visitor Experience Evaluation in its various forms
• Experience DNA™ - a cutting edge visitor experience model using primary research and benchmarking data
• Quantitative research such as exit surveys, web based surveys
• Timing & Tracking Studies
• Consumer trends mapping

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Visitor Experience

Visitor experience is a buzz word these days. Everyone knows its importance. But how do you define, plan and deliver your visitor experience? It can be quite complicated.

Our approach uses a variety of techniques as shown under planning and research but as outcomes we provide:

• Visitor Experience Planning
• Visitor Experience Evaluation strategy and implementation (see research and evaluation above)
• Training
• Concept development
• Brand integration and delivery

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Our powerful new research service that delves analytically and scientifically into every aspect of your experience.

For the first time get qualified and quantified data that tells you everything from the viability of your pricing policies to which age groups get the most - and the least - out of their experience when they visit you.

• Click here to go to our Experience DNA website
• Click here to watch a 3 minute presentation

Training. Knowledge. Empowerment

Introduction

A Different View offers many types of training solutions. From half-day workshops to facilitated retreats, you'll find inspiration, encouragement, fun and most importantly - lots of take-home value.

A Different View's trainers have all worked at various museums and attractions worldwide and understand the nuances of a museum environment. Plus, A Different View is considered at the forefront of understanding visitor experience. Not surprisingly, our visitor experience workshops are by far the most valued by clients.

While the following is a selection of workshops and training services that we offer, if your training needs require different skills or topics, we would be happy to develop a bespoke program for you.

Prices start at US $2500 (€1900) per program.

WORKSHOPS

Visitor Experience Training

1. Conveying your brand through your visitor experience

This workshop will look at your brand values and how to best deliver them for an exceptional visitor experience. Participants will draft up action plans and learn the importance of conveying their organizations brand through every visitor “touch point”.

2. The 8 parameters of Visitor Experience

Using Experience DNA™, a sophisticated visitor experience evaluation tool, participants will learn about crafting a holistic visitor experience by exploring the 8 parameters. The session will end with a brainstorming session on how your organization can create some quick wins to improve visitor experience. This session is great for future planning efforts and can involve all levels of staff.

3. What do your visitors really want?

Participants will be asked to evaluate their department against 5 measures, modelled on 'RATER factors' developed by the Texas A and M University, and then create action plans.

4. Managing 1st Impressions

This session will take a look at “first impressions”. As a team, you’ll define what those first impressions are and then develop a plan to better manage them. This session is particularly good for front-line staff.

5. Developing a Visitor Experience Strategy

This session is best for leadership teams who want to develop a visitor experience strategy throughout their organization. Participants will learn what a visitor experience strategy is, its components and how to draft one for their organization.

Teambuilding & Leadership

1. Building a great team

This workshop will take a look at the characteristics of a great team. Participants will also fill out a self-evaluation form to determine their team style and learn how to build a great team.

2. Chocolate! A teambuilding delight.

An innovative and creative session of teambuilding using chocolate! Teams will learn how to work together, understand how communication can be improved and also how their own behavior affects team performance.

3. Dealing with change

Organizational change is always difficult. This session will explore the challenges and blocks to organizational change and what can be done to make it easier on employees.

Orientation Programs

We can develop any orientation program for either staff or leadership positions.

Consumer Trends

This session explores the relevant consumer trends for museums, zoos, aquariums and the general attractions industry. This session will first present the latest consumer trends and then participants will work together on how the organization can adapt to these trends.

TRAINING SERVICES

Train the Trainer

Do you want to have a staff trainer that can train your staff regularly? We can create training programs that are made for the trainer to give on an as needed basis. We will develop “Train the Trainer” manuals so it will be easy to repeat a course on an as-needed basis.

Training Audits

Not sure where your training falls short? Our training audit will explore all of your training programs, how you evaluate the success of them and show you where the gaps are.

Training Plans

We can help your training department write a training plan for your organization. if you don't have a training department, we can write a plan for your organization.