Services
- Planning & Strategy
- Research & Evaluation
- Visitor Experience
- Training
- Heritage Lottery Fund Projects
Planning & Strategy
You have an idea. Whether it's developing a large capital project or adding a new temporary exhibition, you want to make sure you "cross the t's and dot the i's". After all, your resources are finite and you want the project to succeed.
We offer the full range of services that are needed for successful planning and strategic development including:
- Strategic Planning
- Marketing Strategy
- Brand Strategy
- Visioning
- Business Planning
- Feasibility studies
- Visitor Experience Planning
- Project Management
- Concept Development (Design Charrettes)
- Capital Campaigns and fundraising strategy
- Governance and Board Development
- Operational Planning
- Organizational Development
- Training
- Audience Development Plans
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Research & Evaluation
A better understanding. That's what you want from your research. Whether it's researching your market, evaluating exhibitions or trying to identify areas to increase your earned income.
Over the years we have searched out cutting edge ways to analyse visitor experience and ways to use research to reveal real insight. Feel free to talk to us about your specific challenges and let us develop a methodology to suit you.
Our methodologies include:
- Qualitative research such as depth interviews, focus groups and observational work.
- Visitor Experience Evaluation in its various forms
- Experience DNA - a cutting edge visitor experience model using primary research and benchmarking data
- Quantitative research such as exit surveys, web based surveys
- Timing & Tracking Studies
- Consumer trends mapping
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Visitor Experience
Visitor experience is a buzz word these days. Everyone knows its importance. But how do you define, plan and deliver your visitor experience? It can be quite complicated.
Our approach uses a variety of techniques as shown under planning and research but as outcomes we provide:
- Visitor Experience Planning
- Visitor Experience Evaluation strategy and implementation (see research and evaluation above)
- Training
- Concept development
- Brand integration and delivery
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Our powerful new research service that delves analytically and scientifically into every aspect of your experience.
For the first time get qualified and quantified data that tells you everything from the viability of your pricing policies to which age groups get the most - and the least - out of their experience when they visit you.
Training. Knowledge. Empowerment
Introduction
Committed ambassadors of your organisation, delivering a world class visitor experience. Sound like something you want from staff and volunteers? Our training programmes are full of inspiration, encouragement, fun and most importantly - lots of take-home value. Our trainers have all worked at various museums and attractions worldwide. Plus, A Different View is considered at the forefront of understanding visitor experience. Not surprisingly, our visitor experience workshops are by far the most valued by clients.
If we sound like the people you need then please get in touch and let´s talk about what would work for you, after all every organisation is different.
WORKSHOPS
- Visitor Experience Training - click here for a case study on our work with Arts Council England
- Teambuilding & Leadership
- Orientation Programs
- Consumer Trends
TRAINING SERVICES
- Train the Trainer
- Training Audits
- Training Plans
Here are a few comments from our work with Arts Council England. This is in response to a training programme on visitor experience in Paris that was designed to encourage arts organisations to feel like a first time visitor in an unfamiliar environment:
"Going to a science museum in Paris was a great idea. I now feel I have a much better understanding of how people who don´t attend the arts that much must feel when walking into a theatre or gallery and the ways in which we can make the arts more accessible and less unknown for them."
"The most practically beneficial training day I´ve been on" Tom Womwell of NIE.
Please email Sylvia Matiko who heads up the training side of A Different View, and we´ll organise a time to chat through what you need and how we could help.
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Heritage Lottery Fund Projects
If you are planning a project with Heritage Lottery Fund (HLF) funding, we can help. We can work with you to develop your whole application, from project visioning and definition to fully submitted bid. We can also work with your internal or consultant team to produce expert plans and reports in particular areas. We realise that a major project, and meeting HLF´s requirements, is a huge commitment for your organisation and we can support you every step of the way. A Different View is appointed to HLF's Expert Adviser and Mentor register. Please feel free to give us a call or send us an email to talk about your project.
Services we have provided for clients undertaking HLF funded projects are:
- Project vision, definition and inception
- Briefs for designers and advice on working with design teams
- Activity Planning
- Consultation, research and evaluation
- Audience development
- Volunteering
- Training plans
- Education plans
- Interpretation plans
- Business plans
- Application writing
Previous clients:
RSPB Minsmere, Royal Armouries, Brooklands Museum, The Lightbox, Herts & Middx Wildlife Trust, In the Line of Fire at Cardiff Castle, Norwich Cathedral, Arundel Museum Society, Dragon Hall, Churches Conservation Trust, Wymondham Abbey.
Dragon Hall Case Study
Norwich Cathedral Case Study
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