We can sum it up in two words: Visitor Experience.
Whether you're a museum, zoo, aquarium, theme park or visitor attraction, we can help you make strategic choices surrounding planning, delivering and evaluating your visitor experience.
You will see from our services and case studies that our clients come to us for a variety of reasons. But there will be one thing they had in common: they were searching for a knowledgeable and experienced consulting firm who cares about the long term success of their organisation.
Welcome to A Different View.
Experience DNA is our powerful new research service that delves analytically and scientifically into every aspect of your experience.
For the first time get qualified and quantified data that tells you everything from the viability of your pricing policies to which age groups get the most - and the least - out of their experience when they visit you.

Jan Chronic, VP Marketing, Communications, Retail Operations, Group Sales and Events Indiana State Museum and Historic Sites.

The Charleston Trust - Small Wonder Literary Festival
American Museum of Natural History, New York
Royal Armouries, UK
Shedd Aquarium, Chicago
Howlett’s and Port Lymne Zoo, UK
RSPB (Royal Society for The Protection of Birds), UK
Ripley’s Entertainment, North America
The National Aquarium in Baltimore, US
Norwich Cathedral
Arkansas Arts Centre
Case Studies

Visitor experience and industry consultants A Different View have launched their full service market research arm, - Vivid View. The joint venture with Vivid Interface broadens their services significantly.
A...
AAM Annual Conference,
Session Date: Monday, May 24, 2010 at 9:00 - 10:15 a.m.Session Title: The Next Generation of Visitors: Creating Experiences for Millennials
What does the next generation of museum audiences look like, and how can we create experiences that meet their motivations, expectations, and needs? Attendees will learn about recent research on the Millennial Generation (born 1980-2000), consider new strategies of how research can translate into successful experiences, and have the opportunity to pose questions directly to a panel of Millennials.
IAAPA Conference: Attraction Development and Expansion
This session explored the initial steps of a successful attraction development and expansion based on experience in the industry. Beginning with the idea to create or expand, the session will detail the concept development, feasibility analysis, strategic planning, and financing phases of developing and expanding leisure attractions. Click here to view the PowerPoint presentation.

