We can sum it up in two words: Visitor Experience.
Whether you're a museum, zoo, aquarium, theme park or visitor attraction, we can help you make strategic choices surrounding planning, delivering and evaluating your visitor experience.
You will see from our services and case studies that our clients come to us for a variety of reasons. But there will be one thing they had in common: they were searching for a knowledgeable and experienced consulting firm who cares about the long term success of their organisation.
Welcome to A Different View.
Experience DNA is our powerful new research service that delves analytically and scientifically into every aspect of your experience.
For the first time get qualified and quantified data that tells you everything from the viability of your pricing policies to which age groups get the most - and the least - out of their experience when they visit you.

Ann Rostron, project team leader, Norfolk and Norwich Heritage Trust, Dragon Hall.

American Museum of Natural History, New York
Royal Armouries, UK
Shedd Aquarium, Chicago
Howlett’s and Port Lymne Zoo, UK
RSPB (Royal Society for The Protection of Birds), UK
Ripley’s Entertainment, North America
The National Aquarium in Baltimore, US
Norwich Cathedral
Arkansas Arts Centre
Case Studies

Creating Experiences for Millennials. Written by our own Millennial, Georgina Parfitt, this article explores what makes the average millennial tick and how it can help visitor attractions understand...
Museums Association Conference UK: October 5-7, 2009
Session Date: October 6, 2009
Session Title: Temporary exhibitions: populism, learning and audience development
How far can or should museums go down the route of populist entertainment in their exhibition programming? What are the long-term consequences? Case studies from the US and the UK will be used to take a hard look at audience expectations and their interpretation of the term blockbuster.
A Different View will be speaking alongside Marilyn Scott, Director of The Lightbox who will be chairing the session.
For more details of the association go to www.museumsassociation.org
IAAPA Conference: November 16 - 20, 2009
Session Date: November 18, 2009
Session Title: Attraction Development and Expansion: Taking the First Steps
This session will explore the initial steps of a successful attraction development and expansion based on experience in the industry. Beginning with the idea to create or expand, the session will detail the concept development, feasibility analysis, strategic planning, and financing phases of developing and expanding leisure attractions.

