A Different View : Problem Solving For Attractions Worldwide

Welcome
So now you've found us.  Next you need to know how we can help you.

We can sum it up in two words: Visitor Experience.

Whether you're a museum, zoo, aquarium, theme park or visitor attraction, we can help you make strategic choices surrounding planning, delivering and evaluating your visitor experience.

You will see from our services and case studies that our clients come to us for a variety of reasons. But there will be one thing they had in common: they were searching for a knowledgeable and experienced consulting firm who cares about the long term success of their organisation.

Welcome to A Different View. 

Experience DNA is our powerful new research service that delves analytically and scientifically into every aspect of your experience.

experience DNA - our new visitor experience model

For the first time get qualified and quantified data that tells you everything from the viability of your pricing policies to which age groups get the most - and the least - out of their experience when they visit you.

Testimonial
dragon hall
“They have the ability to analyse how our organization works and to diagnose what will be needed to change as the organization develops. “They demonstrated good coordination of a diverse group giving loads of help and encouragement to the team.”
Ann Rostron, project team leader, Norfolk and Norwich Heritage Trust, Dragon Hall.
Ongoing Projects
Arts Council England
We are working with Arts Council England in the East region to design and deliver a programme of events and training to support all regularly funded organisations.
Firstsite
We've been working with Firstsite in Colchester on a variety of projects including auditing activity, developing the brand identity and board facilitation. For those who don't know Firstsite it is a contemporary visual arts organisation in the middle of an ambitious capital development project. Designed by world renowned Rafael Viñoly their new building, when finished in 2011, will house a vibrant programme of changing exhibitions, workshops, lectures and community events.
Recent Clients and Case Studies
Arkansas Arts Centre
The Charleston Trust – Small Wonder Literary Festival
American Museum of Natural History, New York
Royal Armouries, UK
Shedd Aquarium, Chicago
Howlett’s and Port Lymne Zoo, UK
RSPB (Royal Society for The Protection of Birds), UK
Ripley’s Entertainment, North America
The National Aquarium in Baltimore, US
Norwich Cathedral
Arkansas Arts Centre

Case Studies

Latest News
The Millenial World
The Millennial World

Creating Experiences for Millennials. Written by our own Millennial, Georgina Parfitt, this article explores what makes the average millennial tick and how it can help visitor attractions understand...

Read The Full Article

Speaking Engagements and Papers

Museums Association Conference UK: October 5-7, 2009

Session Date: October 6, 2009
Session Title: Temporary exhibitions: populism, learning and audience development

How far can or should museums go down the route of populist entertainment in their exhibition programming? What are the long-term consequences? Case studies from the US and the UK will be used to take a hard look at audience expectations and their interpretation of the term blockbuster.
A Different View will be speaking alongside Marilyn Scott, Director of The Lightbox who will be chairing the session. For more details of the association go to www.museumsassociation.org

IAAPA Conference: November 16 - 20, 2009

Session Date: November 18, 2009
Session Title: Attraction Development and Expansion: Taking the First Steps

IAAPA 2009

This session will explore the initial steps of a successful attraction development and expansion based on experience in the industry. Beginning with the idea to create or expand, the session will detail the concept development, feasibility analysis, strategic planning, and financing phases of developing and expanding leisure attractions.