Examples by what we do:
Planning & Strategy
Research & Evaluation
Workshops & Training
Heritage Fund Projects
Examples by sector:
Museums and heritage
Zoos and aquariums
Outdoor and nature reserves
Business planning and marketingIn a nutshell
The Norfolk & Norwich Heritage Trust came to us as a determined and dedicated volunteer organisation who had spent years saving Dragon Hall, a 15th century trading hall in Norwich, UK. Having faltered during the Heritage Lottery Fund application process they needed support to get it through and turn a building now saved into a sustainable heritage site for the public to enjoy. We worked with them from visioning to business planning to marketing strategy. At the end of our time with them they achieved £1.8m in funding and now Dragon Hall opens its doors throughout the year for everyone to enjoy.
A bit more detail
This 15th century trading hall in the U.K. managed by the Norfolk & Norwich Heritage Trust engaged us to help them write a more robust business plan and marketing strategy in accordance with Heritage Lottery Fund guidelines and in preparation for a Stage II Heritage Lottery Fund application for £1.8m.
We were involved in a variety of ways:
- Facilitating visioning sessions with the volunteers to anchor the project
- Business planning, including aligning business objectives with financial estimates
- Working with designers and visitors to "chase" out the story
- Facilitating community and volunteer consultations
- Developing a marketing strategy which included market research, segmentation, and competitive analysis
- Reviewing the organizational model, determining the best human resource allocation and assisting with job descriptions and training
- Aligning and balancing the education and conservation plans with the "visitor experience"
In the end this is what they thought
"They have the ability to analyse how our organisation works and to diagnose what will be needed to change as the organisation develops. They demonstrated good coordination of a diverse group giving loads of help and encouragement to the team." Ann Rostron, project team leader, Norfolk and Norwich Heritage Trust, Dragon Hall.
- Woburn Abbey Visitor Experience Strategy
- Seven Stories National Centre for Children's Books
- Tennessee Performing Arts Center Planning for the future
- Mississippi Department of Archives & History Developing a vision for the future
- Winterville Mounds Evaluating the visitor experience, marketing and operations