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As we head into a period of phased re-opening of attractions in the UK, the industry is wondering whether visitors are ready to come back and how to entice them. Beyond the expected demand for outdoor attractions, what else can we expect?
Spring 2020 will go down in the history books! The word “Covid 19” is forever etched into our vocabulary. Not since the Great Depression have we experienced times like this. The industry we enjoy so much, the broadly defined “visitor attraction”, has been decimated financially. However, our spirits for the future remain optimistic and, as evidenced by this pandemic, we band together and help each other out during tough times.
Our Mindset Study was our way of helping our much-loved industry
Spring 2020 has seen many countries across the world go into ‘lockdown' to help prevent the spread of COVID-19. This has presented many challenges both for individuals and organisations in the visitor attraction and cultural sector. As a Visitor Experience and Market Research consultancy working across the cultural and commercial sectors, we are well placed to help present a picture of how industry organisations, companies and individuals are feeling, how they are responding and what their outlook is for the