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Qiddiya 'giga-project'
13.05.2021

We’re excited to announce that Geoffrey Dixon and the A Different View market research department have been busy undertaking work on the Qiddiya ‘giga-project’.

Whilst we can’t reveal much - Qiddiya, set to become the capital of entertainment, sports and the arts in Saudi Arabia, have utilised A Different View in exploring visitor experience concepts and price elasticity modelling.

Throughout 2020 Geoffrey and the team have worked remotely, but globally with London, L.A and Saudi based

The National Football Museum
09.10.2020

A Different View has been appointed to undertake strategic work involving Visitor Experience, Market Research and a full Marketing Audit

Tim Desmond, National Football Museum

Are People Ready To Visit Attractions Again?
18.06.2020

As we head into a period of phased re-opening of attractions in the UK, the industry is wondering whether visitors are ready to come back and how to entice them. Beyond the expected demand for outdoor attractions, what else can we expect?

In association with Panelbase, we conducted an e-survey with over 1,000 previous visitors of attractions between 6th and 7th June 2020. We looked at two main areas, appetite to return to physical experiences

A Different View’s Visitor Attraction Mindset Survey
21.05.2020

Spring 2020 has seen many countries across the world go into ‘lockdown' to help prevent the spread of COVID-19. This has presented many challenges both for individuals and organisations in the visitor attraction and cultural sector. As a Visitor Experience and Market Research consultancy working across the cultural and commercial sectors, we are well placed to help present a picture of how industry organisations, companies and individuals are feeling, how they are responding and what their outlook is for the