Spring 2020 has seen many countries across the world go into ‘lockdown' to help prevent the spread of COVID-19. This has presented many challenges both for individuals and organisations in the visitor attraction and cultural sector. As a Visitor Experience and Market Research consultancy working across the cultural and commercial sectors, we are well placed to help present a picture of how industry organisations, companies and individuals are feeling, how they are responding and what their outlook is for the

We're thrilled to be working with Britten Sinfonia on a research project delivered with our research company Vivid View. We'll be conducting focus groups with those currently unengaged with the orchestra, delving into cultural habits and preferences. Ultimately we're exploring what experience, brand position and type of marketing will turn the non user into a brand advocate.