Old World Wisconsin

Visitor Experience Planning

Old World Wisconsin (OWW) is an outdoor living history museum depicting the life and times of the pioneers. Exploring its 65 historic buildings, visitors journey back to the past with vivid re-creations of the working farmsteads and settlements established by European immigrants in America’s heartland.

In its effort to focus on improving the visitor experience and making history relevant, OWW used Experience DNA to analyze their current visitor experience and identify gaps. Together we were able to come up with ideas that could be implemented immediately, as well as a strategic plan which will help OWW deliver a more engaging visitor journey in the longer term.

Client quote:

“After a long search, we found Experience DNA to be the only model of its kind that allowed Old World Wisconsin to directly measure the current on-site experience of our visitors. Experience DNA has provided tangible data and recommendations, many of which we will begin implementing as early as next spring. Instead of the potentially ambiguous and incomplete data that comes from standard surveys and focus groups, the Experience DNA model, combined with the expertise of the staff of A Different View, provides real-world solutions specifically tailored to Old World Wisconsin."

Alicia Goering
Historic Sites Administrator, Wisconsin Historical Society

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What we did -

Research & Evaluation

Sector -

Museums and heritage , Visitor attractions

Tags -

Experience DNA; living history; Museum; planning; research;