Over the last year or so we’ve worked with 41 museums, 16 parks and reserves and 3 large-scale mixed-use cultural and arts venues. It’s given us a unique perspective and privileged view into how organisations are feeling, how they’ve reacted to the pandemic and what they plan to do next.

At the same time our insights team have been producing an ongoing programme of consumer sentiment research tracking how we’re all feeling, how behaviour is changing and what that might mean

Allow us to introduce ourselves

We’re A Different View, an international consulting firm and market research agency specialising in the cultural visitor attraction sectors. We were set up two decades ago by Rosalind Johnson and Sylvia Matiko who hatched a plan across a kitchen table to build a boutique consultancy serving the visitor attraction sector they’d spent their working lives in.  Although our team has grown and developed, our vision has remained the same. Every day we work hard

A Different View are delighted to have published our ‘Narratives on sustainability’ report, exploring the thoughts and feelings seven visitor attraction leaders have towards nine main areas of sustainability.

The report, which has been produced in partnership with greenloop and Panelbase.com, is available to view and download for free here.

Geoffrey Dixon, our Head of Research at A Different View, conducted one-to-one interviews with the below leaders and organisations featured in the report.

• Gaynor Coley, Eden

The National Forest, located in the heart of the UK, is the first forest to be created at scale in England for over 1,000 years. Spanning three counties and covering two-hundred square miles of land, the forest touches multiple communities in more ways than one.

Restoration and accessibility are deeply embedded in what they do, and it comes as no surprise that the 25 year project is widely hailed as