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- Florida Aquarium
- Emerging Stronger: SkyPac
- Three important recent research findings
- Happy retirement Mike
- Emerging Stronger: Brooklands Museum
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Our recent work and research has revealed some recurring themes that are subtly, yet increasingly impacting the cultural sector and the way that organisations operate within it.
Here, we break down some of the trends that have come to the fore since emerging from the pandemic.
Nostalgia - engaging with new things born out of old
Amongst the explosions of all things new, like NFTs, cryptocurrencies, and the metaverse, people are increasingly returning to the comfort of their roots, and the
A Different View are proud to have been appointed to The Florida Aquarium, located in Tampa, FL, to conduct a comprehensive analysis of their guest experience.
The aquarium, which spans 250,000 square-foot and welcomes 800,000+ visitors annually, is calling on the A Different View team to help provide insight for the fulfillment its inspiring vision and mission and “ensure robust future growth that exceeds the needs and expectation of our audiences”. Debbi Stone, the Aquarium’s Senior Vice President of
This month we spoke with President & CEO of The Southern Kentucky Performing Arts Center (SkyPac), Jeff Reed. SkyPac was created in the year 2000 by Warren County, has since been home to a plethora of shows, education programs, and community initiatives that continue to support major performing arts activities in Kentucky.
Jeff humbled us with an honest account of returning to your fundamentals, acting with courage, and maintaining cautious optimism.
What positive learning did you take from
At A Different View we embark on all kinds of market research - whether we’re helping a client learn how visitors interact with their organisation, or pondering sustainability's impact on visitor attractions, we love getting out in the field and being analytical.
During recent times we’ve had the pleasure of working on some great research projects with clients such as the Brooklands Museum and Woburn Abbey, as well as some wider industry pieces in partnership with our friends at blooloop and
Having taken a short break, we're returning to interviewing leaders of cultural organisations to better understand the opportunities and challenges that they face in today's world.
This month we spoke to Director and CEO of Brooklands Museum, Tamalie Newbery.
Listen to, or read, the full interview below for a gripping insight into how the motoring and aviation museum has learnt to manage change effectively, how they still experience the lingering effects of the pandemic, and why they're looking forward to the rest
It is with mixed feelings that we announce the retirement of our much valued Michael Nutt, or ‘Mike’ to many.
It is difficult to sum up Michael’s enormous contribution over 13 years of service to A Different View. Having joined the team in 2009 following a long and successful career in the cultural sector, Mike has had great influence across a wide variety of projects, some of which are highlighted below.
After Michael announced he was retiring, we caught up with him