The retail setting is evolving in tandem with visitor demand. Online shopping has transformed buyer behaviour, and city spaces are adapting to become more than just a shopping experience. From immersive art, to indoor water play, the experiences drawing the UK population to retail centres are completely different to pre-covid times. 

The latest research

Recent research by A Different View, Leisure Development Partners (LDP), MAPIC, and Panelbase.com and presented at Mapic 2022

With staycations set to soar again in 2023, we set out to break down exactly why people are preferring UK holidays and what the attractions sector can do to capitalise on this. 

Staycations are staying put

The research is in - staycations aren’t going anywhere in 2023. The UK public, however, will be. People are swapping Sicily for Scilly, and Patagonia for Pembrokeshire, as they save on soaring international travel costs by exploring closer to home instead.

Several independent sources are

Towards the end of the school holidays, and on another balmy summer’s evening in London, I followed many eager audience members from Woolwich tube station to No 1 Cartridge Place – Punchdrunk’s new venue in the East End of London. It was a much anticipated performance by the world renowned masters of immersive theatre.

For those of you who haven’t experienced a Punchdrunk performance, here’s a little essential information. The company which has been around since 2000 was formed by Felix

Nostalgia. That sentimental affection for the past that is often dubbed “the memory of happiness”. The momentary release from modern-day stresses via a flicker of the good ol’ days. A taste of the past that leaves a sweet taste in the present.

Whether it’s self constructed when looking through old photo albums from the 60’s, or evoked without request via an old school 90’s banger on the radio, we are all comforted by nostalgic thoughts and feelings in our lives. 

But how

Our recent work and research has revealed some recurring themes that are subtly, yet increasingly impacting the cultural sector and the way that organisations operate within it.

Here, we break down some of the trends that have come to the fore since emerging from the pandemic.

Nostalgia - engaging with new things born out of old

Amongst the explosions of all things new, like NFTs, cryptocurrencies, and the metaverse, people are increasingly returning to the comfort of their roots, and the

A Different View are proud to have been appointed to The Florida Aquarium, located in Tampa, FL, to conduct a comprehensive analysis of their guest experience.

The aquarium, which spans 250,000 square-foot and welcomes 800,000+ visitors annually, is calling on the A Different View team to help provide insight for the fulfillment its inspiring vision and mission and “ensure robust future growth that exceeds the needs and expectation of our audiences”. Debbi Stone, the Aquarium’s Senior Vice President of