A Different View are delighted to have published our ‘Narratives on sustainability’ report, exploring the thoughts and feelings seven visitor attraction leaders have towards nine main areas of sustainability.

The report, which has been produced in partnership with greenloop and Panelbase.com, is available to view and download for free here.

Geoffrey Dixon, our Head of Research at A Different View, conducted one-to-one interviews with the below leaders and organisations featured in the report.

• Gaynor Coley, Eden

The National Forest, located in the heart of the UK, is the first forest to be created at scale in England for over 1,000 years. Spanning three counties and covering two-hundred square miles of land, the forest touches multiple communities in more ways than one.

Restoration and accessibility are deeply embedded in what they do, and it comes as no surprise that the 25 year project is widely hailed as the go-to success story for regeneration projects nationwide.

Today we’re joined by Geoffrey Dixon, A Different View’s head of market research, to discover the challenges that can present themselves when conducting cross-cultural market research and what can be done to overcome them. 

Despite cross-cultural research presenting organisations with an opportunity to gain rich insight into their international and often complex local audiences, it is often overlooked or neglected due to the intricacies associated with conducting it on a large scale. 

There aren’t many people better suited to tackle this topic

Time to diversify your income?

In the knowledge that cultural recovery grants and business support will come to an end – sooner rather than later one would think – many organisations are wisely looking at their longer-term income picture. But what’s involved in diversifying your income? In this article we look at some of the steps to take and how to avoid the road-blocks.

Where to start? In many ways the intuitive place to start is just to get going.

On May 19th our Head of Research, Geoffrey Dixon, was invited to join the Blooloop team in discussing findings from the first of our sustainability tracker report.

The report, first mentioned at the greeloop ‘sustainability in visitor attractions conference’ in April, details results from a survey of 1,100 UK visitor attraction visitors. The sustainability tracker findings are illuminating, and help to establish exactly how visitors’ buying habits are changing and what impact those changes are having on the

This week we’ve been participating in Mental Health Awareness Week’s #ConnectWithNature theme, sharing images from our friends and clients that help our audiences feel closer to the natural world around us.

We’ve been aware of the growing issues around mental health in our communities as a result of the pandemic. But, as part of our own COVID sentiment research conducted in mid-April we were faced with the sheer size of the problem both in terms of physical and