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Recent Posts:
- Attractions in retail settings: a research report
- Is storytelling a thing of the past?
- The Power Of Nostalgia
- Trending Now
- Emerging Stronger: SkyPac
- Gen Z aren't afraid to spend big
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Think pieces 31.01.2023
The retail setting is evolving in tandem with visitor demand. Online shopping has transformed buyer behaviour, and city spaces are adapting to become more than just a shopping experience. From immersive art, to indoor water play, the experiences drawing the UK population to retail centres are completely different to pre-covid times.
The latest research
Recent research by A Different View, Leisure Development Partners (LDP), MAPIC, and Panelbase.com and presented at Mapic 2022

Think pieces 27.09.2022
Towards the end of the school holidays, and on another balmy summer’s evening in London, I followed many eager audience members from Woolwich tube station to No 1 Cartridge Place – Punchdrunk’s new venue in the East End of London. It was a much anticipated performance by the world renowned masters of immersive theatre.
For those of you who haven’t experienced a Punchdrunk performance, here’s a little essential information. The company which has been around since 2000 was formed by Felix

Think pieces 27.09.2022
Nostalgia. That sentimental affection for the past that is often dubbed “the memory of happiness”. The momentary release from modern-day stresses via a flicker of the good ol’ days. A taste of the past that leaves a sweet taste in the present.
Whether it’s self constructed when looking through old photo albums from the 60’s, or evoked without request via an old school 90’s banger on the radio, we are all comforted by nostalgic thoughts and feelings in our lives.
But how

Think pieces 24.08.2022
Our recent work and research has revealed some recurring themes that are subtly, yet increasingly impacting the cultural sector and the way that organisations operate within it.
Here, we break down some of the trends that have come to the fore since emerging from the pandemic.
Nostalgia - engaging with new things born out of old
Amongst the explosions of all things new, like NFTs, cryptocurrencies, and the metaverse, people are increasingly returning to the comfort of their roots, and the

Think pieces 14.07.2022
This month we spoke with President & CEO of The Southern Kentucky Performing Arts Center (SkyPac), Jeff Reed. SkyPac was created in the year 2000 by Warren County, has since been home to a plethora of shows, education programs, and community initiatives that continue to support major performing arts activities in Kentucky.
Jeff humbled us with an honest account of returning to your fundamentals, acting with courage, and maintaining cautious optimism.
What positive learning did you take from

Think pieces 28.06.2022
During recent times we’ve had the pleasure of working on some great research projects with clients such as the Florida Aquarium and Woburn Abbey, as well as some wider industry pieces in partnership with our friends at blooloop and Leisure Development Partners (LDP).
In 2021 we worked with MAPIC and here are 2 key aspects from those reports:
2. Consumers want more from city spaces
Cities and towns have experienced declining footfall in recent years due to consumers favouring online shopping and concerns about the