Time to diversify your income?

In the knowledge that cultural recovery grants and business support will come to an end – sooner rather than later one would think – many organisations are wisely looking at their longer-term income picture. But what’s involved in diversifying your income? In this article we look at some of the steps to take and how to avoid the road-blocks.

Where to start? In many ways the intuitive place to start is just to get going.

On May 19th our Head of Research, Geoffrey Dixon, was invited to join the Blooloop team in discussing findings from the first of our sustainability tracker report.

The report, first mentioned at the greeloop ‘sustainability in visitor attractions conference’ in April, details results from a survey of 1,100 UK visitor attraction visitors. The sustainability tracker findings are illuminating, and help to establish exactly how visitors’ buying habits are changing and what impact those changes are having on the

This week we’ve been participating in Mental Health Awareness Week’s #ConnectWithNature theme, sharing images from our friends and clients that help our audiences feel closer to the natural world around us.

We’ve been aware of the growing issues around mental health in our communities as a result of the pandemic. But, as part of our own COVID sentiment research conducted in mid-April we were faced with the sheer size of the problem both in terms of physical and

We’re excited to announce that Geoffrey Dixon and the A Different View market research department have been busy undertaking work on the Qiddiya ‘giga-project’.

Whilst we can’t reveal much - Qiddiya, set to become the capital of entertainment, sports and the arts in Saudi Arabia, have utilised A Different View in exploring visitor experience concepts and price elasticity modelling.

Throughout 2020 Geoffrey and the team have worked remotely, but globally with London, L.A and Saudi based

The A Different View team are delighted to have been appointed to run a series of Diversifying Income Training Workshops for South East Museum Development.

South East Museum Development are always looking to enable the region’s museums to flourish and evolve, and as part of this progression A Different View will be helping to equip their members with the skills to plan new incoming generating activity.

The pandemic has forced many organisations, museums included, to seek more

This week saw ‘greenloop’, the first visitor attraction conference dedicated to sustainability. Industry leaders from across the world discussed the eco-friendly projects happening at some of the world’s leading visitor attractions. We were part of the conference providing the first of an annual UK sustainability tracker exploring how visitor’s buying habits are changing and what effect those changes will have on the visitor attraction industry.

Speaking alongside other industry leaders, Geoffrey Dixon, head of research