Over the last year or so we’ve worked with 41 museums, 16 parks and reserves and 3 large-scale mixed-use cultural and arts venues. It’s given us a unique perspective and privileged view into how organisations are feeling, how they’ve reacted to the pandemic and what they plan to do next.

At the same time our insights team have been producing an ongoing programme of consumer sentiment research tracking how

Allow us to introduce ourselves

We’re A Different View, an international consulting firm and market research agency specialising in the cultural visitor attraction sectors. We were set up two decades ago by Rosalind Johnson and Sylvia Matiko who hatched a plan across a kitchen table to build a boutique consultancy serving the visitor attraction sector they’d spent their working lives in.  Although our team has grown and developed, our vision has remained the same. Every day we work hard

A Different View are delighted to have published our ‘Narratives on sustainability’ report, exploring the thoughts and feelings seven visitor attraction leaders have towards nine main areas of sustainability.

The report, which has been produced in partnership with greenloop and Panelbase.com, is available to view and download for free here.

Geoffrey Dixon, our Head of Research at A Different View, conducted one-to-one interviews with the below leaders and organisations featured in the report.

• Gaynor Coley, Eden

The National Forest, located in the heart of the UK, is the first forest to be created at scale in England for over 1,000 years. Spanning three counties and covering two-hundred square miles of land, the forest touches multiple communities in more ways than one.

Restoration and accessibility are deeply embedded in what they do, and it comes as no surprise that the 25 year project is widely hailed as

Today we’re joined by Geoffrey Dixon, A Different View’s head of market research, to discover the challenges that can present themselves when conducting cross-cultural market research and what can be done to overcome them. 

Despite cross-cultural research presenting organisations with an opportunity to gain rich insight into their international and often complex local audiences, it is often overlooked or neglected due to the intricacies associated with conducting it on a large scale. 

There

Time to diversify your income?

In the knowledge that cultural recovery grants and business support will come to an end – sooner rather than later one would think – many organisations are wisely looking at their longer-term income picture. But what’s involved in diversifying your income? In this article we look at some of the steps to take and how to avoid the road-blocks.

Where to start? In many ways the intuitive place to start is just to get going.