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Recent Posts:
- Emerging Stronger: The National Videogame Museum
- Narratives on sustainability report
- Greenloop Webinar
- Sustainability research findings presented at 'greenloop'
- A Different View's Geoffrey Dixon speaking at greenloop conference
- Organisational empathy as the antidote to stress: an interview with Sylvia Matiko
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Speaking 11.10.2021
It has been a tough 18 months for our sector - from intermittent lockdowns to extra restrictions, everyone has felt the pinch in some way or another.
Having worked with over 50 visitor attractions in some capacity during this period, we’ve seen first-hand the complex and unique struggles each individual organisation has faced, but we’ve also seen bold experimentation and lasting positive change.
In our new mini-series, Emerging Stronger, we catch-up with our past clients and friends to explore

Speaking 23.07.2021
A Different View are delighted to have published our ‘Narratives on sustainability’ report, exploring the thoughts and feelings seven visitor attraction leaders have towards nine main areas of sustainability.
The report, which has been produced in partnership with greenloop and Panelbase.com, is available to view and download for free here.
Geoffrey Dixon, our Head of Research at A Different View, conducted one-to-one interviews with the below leaders and organisations featured in the report.
- Gaynor Coley, Eden

Speaking 19.05.2021
On May 19th our Head of Research, Geoffrey Dixon, was invited to join the Blooloop team in discussing findings from the first of our sustainability tracker report.
The report, first mentioned at the greeloop ‘sustainability in visitor attractions conference’ in April, details results from a survey of 1,100 UK visitor attraction visitors. The sustainability tracker findings are illuminating, and help to establish exactly how visitors’ buying habits are changing and what impact those changes are having on the

Speaking 23.04.2021
This week saw ‘greenloop’, the first visitor attraction conference dedicated to sustainability. Industry leaders from across the world discussed the eco-friendly projects happening at some of the world’s leading visitor attractions. We were part of the conference providing the first of an annual UK sustainability tracker exploring how visitor’s buying habits are changing and what effect those changes will have on the visitor attraction industry.
Speaking alongside other industry leaders, Geoffrey Dixon, head of research

Speaking 21.04.2021
A Different View’s very own Geoffrey Dixon is speaking at greenloop, Blooloop’s new conference that explores sustainability in visitor attractions.
The conference, that is taking place on April 20th/21st, invites a wide range of speakers to discuss the compelling reasons for organisations to adopt a sustainable approach to business.
Geoffrey will be sharing findings

Speaking 12.03.2021
Sylvia Matiko, co-founder of A Different View, has over time developed a rich understanding of the true meaning and influence that empathy has within organisations, employees, and ultimately, people. In this interview Sylvia dissects empathy from every angle - its source, intricacies, and powerful nature. She explores the changing nature of empathy, the requirement for