During recent times we’ve had the pleasure of working on some great research projects with clients such as the Florida Aquarium and Woburn Abbey, as well as some wider industry pieces in partnership with our friends at blooloop and Leisure Development Partners (LDP). 

In 2021 we worked with MAPIC and here are 2 key aspects from those reports:

2. Consumers want more from city spaces

Cities and towns have experienced declining footfall in recent years due to consumers favouring online shopping and concerns about the

Last month, in partnership with blooloop, panelbase.com, and Leisure Development Partners, A Different View released ‘The Future of Cities and Malls’. The research report, which detailed the responses of over 1,000 participants, explored the decline in visits to large cities and towns, and pondered what could be implemented to reverse the current trend.

One significant finding was that younger audiences, particularly those categorised as Gen Z, were most optimistic about returning to city spaces after Covid. This, paired with

Limpid & Co

We're joined today by the founders of Dutch innovation company Limpid & Co. The co-creators behind the organisation, Michiel and Jaspar, are innovation experts that have a special knack for future proofing organisations. Having had the pleasure of hearing them speak in years gone by, we've seen first hand how their approach to problem solving, idea generation, and change has transformed many organisations for the better. 

We can all learn from their ability and experience