At A Different View we embark on all kinds of market research - whether we’re helping a client learn how visitors interact with their organisation, or pondering sustainability's impact on visitor attractions, we love getting out in the field and being analytical. 

During recent times we’ve had the pleasure of working on some great research projects with clients such as the Brooklands Museum and Woburn Abbey, as well as some wider industry pieces in partnership with our friends at blooloop and

Having taken a short break, we're returning to interviewing leaders of cultural organisations to better understand the opportunities and challenges that they face in today's world.

This month we spoke to Director and CEO of Brooklands Museum, Tamalie Newbery. 

Listen to, or read, the full interview below for a gripping insight into how the motoring and aviation museum has learnt to manage change effectively, how they still experience the lingering effects of the pandemic, and why they're looking forward to the rest

It is with mixed feelings that we announce the retirement of our much valued Michael Nutt, or ‘Mike’ to many.

It is difficult to sum up Michael’s enormous contribution over 13 years of service to A Different View. Having joined the team in 2009 following a long and successful career in the cultural sector, Mike has had great influence across a wide variety of projects, some of which are highlighted below. 

After Michael announced he was retiring, we caught up with him

A Different View were recently thrilled to announce the appointment of Laura Crossley. Before joining the team, Laura made the transition from consultant to holding senior leadership positions client-side, before switching back to the consulting world in joining A Different View.

Experiencing projects, organisations, and consultancy work from both sides of the coin has taught Laura a lot, and she's been kind enough to provide some of the most influential learnings she will take into her new role. 

Laura's story

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Laura has over a decade of experience working in museums, heritage and the arts. She specialises in visioning, strategic planning, visitor experience, audience development, evaluation, partnership development, programming, and interpretation. She is also a skilled trainer and facilitator and an experienced fundraiser.

Laura has recently worked in a senior leadership role as Head of Content at the National Football Museum in Manchester, where she was responsible for leading the strategic development of collections, exhibitions, digital, learning and public programming.

Laura joins the