It's always good to take a look outside our industry for the "what's next" in visitor experience. We found Vail Resorts Epic Mix Experience while attending the IAAPA tradeshow (International Association of Amusement Parks and Attractions). Vail  took a typical mountain skiing experience and made something more out of it. The CEO, a true visionary, decided he wanted to differentiate the skiing experience for their annual pass holders. Not only that, he wanted to find a way for skiers to tell their friends all about their wonderful experiences