The Science Museum

Market research and evaluation

In a Nutshell

Web Lab was a series of interactive Chrome Experiments made by Google that brought the extraordinary workings of the internet to life. Online visitors created music together, watch portraits being drawn by a robot and discovered much more at this first-of-its-kind web-based exhibition. The project was also available to all online.

A Different View were asked to conduct an evaluation of the exhibition in a variety of ways. Touchscreen panels were set up within the space to capture quantitative data while the visitor experience was analysed through a mix of observational work and tracking studies. School teachers were consulted separately.

Outcome

A robust research methodology gave The Science Museum interesting data to help create the next innovative exhibition at the museum.

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What we did -

Research & Evaluation , Visitor Experience

Sector -

Museums and heritage

Tags -

evaluation; google; market research; museum;