We’re excited to announce that Geoffrey Dixon and the A Different View market research department have been busy undertaking work on the Qiddiya ‘giga-project’.

Whilst we can’t reveal much - Qiddiya, set to become the capital of entertainment, sports and the arts in Saudi Arabia, have utilised A Different View in exploring visitor experience concepts and price elasticity modelling.

Throughout 2020 Geoffrey and the team have worked remotely, but globally with London, L.A and Saudi based