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Get out and give it a go
Walking in the shoes of your audienceWe’ve recently been appointed by The National Trust to work on a project on the North Norfolk Coast. It’s a lovely place to be as you can see from the photo. I think most people associate the National Trust with period buildings and their estates but outdoor spaces are also a big part of their portfolio including large expanses of the North Norfolk coast.
Today I spent the day with their team at Brancaster Millennium Activity Centre (that would be BMAC to them). Despite the cold it was really good fun and incredibly interesting. We spent some time out on the salt marshes trialling a new discovery experience for key stage 2 schoolchildren.
For me the interesting part was doing something I wouldn’t normally do. It allowed me to be in the shoes of the first timer. I say this because when I go for a walk I generally stick to the paths. So when Emily dived off into the reeds I thought ‘is this going to be ok?’ Of course it was because they really know what they’re doing. With my doubts swept away I enjoyed an hour or so learning new things about the coastline that has been a big part of my life.
So this is a reminder to go out and try something new, something fresh, something completely different. Go with an open mind. Do it so you can be reminded what your visitors feel like when they go to the theatre for the first time, enter a museum or go to a nature reserve. First times are daunting and quite often intimidating but they don’t need to be if the welcome we receive is genuine and intuitive.
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