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Norfolk and Norwich Festival
A Different View appointed for market research project
We’re thrilled to have been appointed to undertake market research for one of the oldest city festivals in England, the Norfolk and Norwich Festival.
For 17 days each May, the Norfolk and Norwich Festival brings people together through music, theatre, literature and a collection of free outdoor events. In a year that has been extraordinarily difficult for festivals, artists and creative practitioners alike, it gives us great joy to support in helping a key player in the industry get back to their very best.
A Different View’s market research team will be undertaking a series of focus groups, alongside quantitative based research to assist the festival in understanding their younger market and their engagement with music in particular.
As part of this project we’re excited to extend our involvement in the festival by being official sponsors, pledging our support in helping N&N reconnect with the local community and their attendees